As a first generation American, Tara became committed to providing a creative haven where people could dream big for a living. A place where directors, musicians, producers, and interdisciplinary storytellers could thrive with broad support for their creative vision. Since founding Happy Place as a full service production company in 2008, Tara’s imaginative approach to production has won over legacy artists like TAYLOR SWIFT, TRAVIS SCOTT, JENNIFER LOPEZ, JAY-Z, JUSTIN BIEBER and TYLER THE CREATOR. And in the process, she’s minted her place in the industry as “your favorite artist’s favorite video producer.”
During this time Tara has also carved out a unique space for herself as a producer with a keen eye for young talent who can shepherd emerging artists still trying to define themselves in the visual landscape.