Born & raised in Florida, Justin started out at a very young age directing surf films for international brands such Quiksilver, Billabong, & Rusty. He traveled the globe with the sport’s top professional surfers shooting on some of the most remote beaches in the world. After moving to Los Angeles, he began working in music video departments at high profile companies such as Chelsea Pictures, A Band Apart, & Anonymous Content where he was able to be a part of the process and learn from the world’s top directors. He grew his role into writing treatments for the directors and wrote concepts for music videos such as Beyonce “Single Ladies”, Beyonce and Shakira “Beautiful Liar”, Pink “Nobody Knows”, etc.
In 2010 he signed a director and creative development deal with start up company Maker Studios, which he helped grow into one of the largest and most powerful YouTube networks in the world. He innovated the YouTube star branded content model and directed the award winning PHamous campaign for Planet Hollywood Las Vegas, the 2 Piece Bikini Bash campaign for Cosmopolitan Magazine and Nivea (which took #1 spot on Ad Age). He has also directed music videos for major record labels such as Interscope, Warner Bros, Capitol, & Sony; for artists Eva Simmons, A Fine Frenzy, The Midi Mafia, Miggs staring Lindsay Lohan, Mickey Avalon, Taproot, along with a fun little PSA for To Write Love On Her Arms with Joaquin Pheonix, Miley Cyrus, & Liv Tyler.